Transitioning to Adobe Commerce with Progressive Web App Architecture for an Automotive Retailer
A leading automotive retailer in the USA aimed to modernize its online presence and improve user experience by adopting a Progressive Web App (PWA) architecture. The client faced challenges with page load speeds, limited mobile traffic, and user engagement. As competition in the automotive industry intensified, the retailer recognized the need to enhance their eCommerce platform to attract and retain customers.
The client engaged us to develop a robust eCommerce solution using Adobe Commerce, aiming to leverage PWA features to deliver a fast, responsive, and engaging shopping experience. Despite limited support for PWA Studio from Adobe at that time, the client trusted Adobe's reliability and ecosystem, making it the preferred choice for their needs.
Project Overview
Duration
3 months implementation
Industry
Automotive Retail
Technology
Adobe Commerce, PWA
Key Challenge
Performance optimization & mobile engagement
The Problem
Suboptimal Page Speed
The existing platform had slow loading times, which negatively impacted user experience and search engine rankings.
Low Mobile Traffic
A significant portion of their traffic came from desktop users, with mobile traffic stagnating around 30%. The client wanted to significantly increase this number.
Limited Page Views
Users were not engaging deeply with the site, resulting in low page views per session and a high bounce rate.
Need for Customization
Due to previously developed features that were essential for their operations, the client required extensive customizations that were not available out of the box with PWA Studio.
The Resolution
Implementation Timeline
Strategic 3-month implementation completed before peak season, ensuring optimal performance during high-traffic periods.
Quick Overview
- PWA Implementation
- Custom Development
- Speed Optimization
- Mobile Traffic Boost
PWA Implementation
We implemented a Progressive Web App using Adobe Commerce to enhance page speed, mobile responsiveness, and user engagement. The goal was to provide a seamless experience across devices.
Custom Features Development
Given the client's existing feature set, we undertook significant customizations to integrate necessary functionalities that were not available out of the box.
- Advanced filtering options and enhanced product visualization tools tailored to the automotive sector
- Development of custom GraphQL endpoints to optimize data retrieval, enhancing the PWA's performance
- Shifting existing features such as payment methods, shipping integrations, marketing automation, and data analytics and insights to ensure they were fully compatible with the new PWA architecture
Page Speed Optimization
Through various optimization techniques, we improved page load speed by approximately 50%, ensuring faster access to product information and enhanced overall user experience.
Increasing Mobile Traffic
With the new PWA features, we aimed to increase mobile traffic by at least 40% and improve mobile page views significantly. This was crucial for catering to the growing number of users shopping on mobile devices.
Timeline and Launch Preparation
The entire project was completed within three months, strategically timed before the holiday season. This ensured the site was fully optimized and ready to handle high-volume traffic during one of the busiest shopping periods of the year.
The Impact
Key Achievements
Performance
Significant speed improvements and enhanced user experience
Mobile Traffic
Substantial increase in mobile engagement and conversions
Reliability and Performance
Despite initial concerns over limited PWA support from Adobe, the trust in Adobe Commerce's reliability and the success of our custom development led to a robust and effective solution tailored for the automotive market.
Preparation for High Traffic
With the site fully optimized before the holiday season, the retailer was well-equipped to handle increased traffic volumes, resulting in a successful sales period and improved customer satisfaction.
Long-term Benefits
- Improved platform scalability for future growth
- Enhanced customer satisfaction and engagement
Technology Stack
Leveraging cutting-edge technologies to deliver a robust and scalable solution
Infrastructure
Development
Operations
Additional Technologies & Tools
Ready to see what we can do for you?
Let's discuss how these technologies can benefit your project
Transforming Digital Retail Experience
Enhanced Performance
Significant improvements in loading speed and overall site performance
Increased Engagement
Higher user engagement and improved mobile traffic metrics
Future-Ready Platform
Scalable solution ready for future eCommerce growth
Our successful implementation of Adobe Commerce with PWA architecture empowered this automotive retailer to significantly enhance their online presence, improve user engagement, and increase mobile traffic. The project not only addressed immediate challenges but also positioned the client for future growth and adaptability in the evolving eCommerce landscape.
Ready to Transform Your Digital Commerce Experience?
Let's discuss how we can help you achieve similar results with Adobe Commerce and PWA architecture.
Join the growing list of businesses transforming their digital presence
