Quick MVP Launch: Salesforce Commerce Cloud for EU Retailer
Our Trust Indicators
A large retailer in the Fashion & Retail industry, based in Europe, had been operating successfully through physical stores but lacked any online presence. Faced with increasing amounts of unsold inventory, the retailer needed an efficient way to move this excess stock. Entering the eCommerce market became a priority to expand their reach, reduce inventory levels, and prevent further financial losses.
The retailer approached us to develop a Minimum Viable Product (MVP) on Salesforce Commerce Cloud—a platform capable of providing a quick, out-of-the-box solution with minimal customizations. This project aimed to launch an online store quickly to address inventory issues while ensuring the branding reflected the retailer's established identity.
Project Overview
Duration
8 weeks implementation
Industry
Fashion & Retail
Technology
Salesforce Commerce Cloud
Key Challenge
Quick Market Entry & Inventory Management
The Problem
No Online Presence
As a traditional brick-and-mortar retailer, the client had no existing digital channel for customers to browse or purchase products online.
Stale Inventory
The fashion industry's fast-moving trends left them with significant stale inventory that needed to be sold quickly before it became obsolete.
Urgency to Launch
Time was critical. A delay in launching their online store could lead to further financial strain due to unsold inventory.
Minimal Customization Requirements
The retailer wanted an out-of-the-box solution that would allow them to avoid lengthy development processes and go live quickly with a functional, branded store.
The Resolution
Implementation Timeline
Completed in 8 weeks, with rapid MVP deployment
Quick Overview
- Salesforce Commerce Cloud Integration
- Minimal Customization with Branding
- Inventory Management Setup
- Rapid Time-to-Market
- Scalable Platform
Salesforce Commerce Cloud Integration
We implemented the out-of-the-box UI/UX storefront features offered by Salesforce Commerce Cloud, allowing for quick deployment without the need for significant custom development.
Minimal Customization with Branding
Although the goal was speed, we ensured the storefront had essential branding elements to reflect the retailer's identity. This included their logos, color palette, and other design aspects that were consistent with their physical stores.
- Incorporated brand-specific elements like logos and color palette for brand consistency.
- Maintained visual alignment between online and physical store experiences to reinforce brand identity.
- Leveraged out-of-the-box components while customizing key design aspects to avoid compromising on brand uniqueness.
Inventory Management Setup
TSalesforce Commerce Cloud's native inventory tools were configured to help manage and sell their excess stock efficiently. The retailer could instantly begin offering products online, targeting both new and existing customers.
Rapid Time-to-Market
The store was designed, developed, and launched in just 8 weeks. This allowed the retailer to meet their critical deadline and begin selling online without delay.
Scalable Platform
Though minimal customizations were made for the MVP, Salesforce Commerce Cloud's flexibility provided the retailer with a future-ready platform. This would allow them to scale the store, add features, and expand their digital operations as their business grew.
The Impact
Key Achievements
Time to Market
MVP launched in just 8 weeks with full functionality
Market Impact
Successfully expanded to EU market with rapid inventory movement
Cost-Effective Solution
By leveraging the out-of-the-box features of Salesforce Commerce Cloud and minimizing customizations, the retailer kept development costs low while still delivering a functional and branded online presence.
Foundation for Future Growth
The MVP laid the groundwork for future digital growth. The retailer now has the infrastructure to expand their online operations, add more product lines, and enhance customer experiences as needed.
Long-term Benefits
- Rapid deployment enabled quick entry to market, increasing sales potential immediately while keeping development costs low.
- The scalable platform establishes a solid foundation for future digital expansion, supporting added features, new product lines, and enhanced customer experiences as the business grows.
Technology Stack
Leveraging enterprise-grade Salesforce Commerce Cloud technologies for rapid MVP development and scalable eCommerce solutions
Core Platform
Development Framework
Operations & Management
Additional Features & Tools
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Transforming Digital Retail Experience
Rapid Launch
MVP store launched in just 8 weeks with essential functionality
Inventory Success
Efficiently cleared stale inventory through new online channel
Future-Ready Platform
Scalable SFCC solution ready for future eCommerce growth
Our successful implementation of Salesforce Commerce Cloud MVP enabled this Fashion & Retail company to quickly enter the eCommerce market, move unsold inventory, and establish a scalable online store in record time. This rapid execution ensured they could adapt to market demands while setting a foundation for future digital growth.
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